For brand managers, overseas markets represent unlimited opportunities, and if they use the right packaging, they can increase sales. In the process of choosing the packaging, they face two major difficulties: how to maintain the freshness of the product and how to make the new consumer desire to buy.
The Tetley Group in the United Kingdom met these difficulties when choosing packages for a range of small bagged tea products sold in Canada. Tetley wants to provide tea fans with a rugged, re-sealable package that protects the fine taste of tea and the unique aroma of exotic teas; in addition, the seller hopes that the new product can be packed on the shelves of a Canadian grocery store. There is a strong shelf appeal. In the end, Tetley chose a high-performance cardboard can and used a high-gloss label.
In the field of tea packaging, which is dominated by cartons, this round can is very special and its structure is very strong. It consists of two pieces of spiral-shaped recyclable cardboard, which is very suitable for storage and packaging of tea.
In order to emphasize the high-end position of the Tetley brand, the cans' labels are printed using 6-color, lithographic and glossy technologies. A high-gloss varnish called Hoverslip is used to make the package glitter on the shelves.
This series of products has a variety of flavors, so printed on its packaging are pictures of quality fruits, flowers and herbs and other patterns. Stephen Rice, marketing manager of Tetley Canada, said that the label of this package provides an outstanding display board for product brands and different product flavors.
Source: "Packaging Materials and Containers"
