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packaging field future

April 17, 2020
Interest in connected packaging has been reignited by the growing number of people with connected devices around the world, and by advances in technology that connect packaging to the online world.
Brands can be virtually connected to packaging in a variety of ways, including qr codes and other graphical markers, near field communication (NFC), radio frequency identification (RFID), bluetooth and augmented reality (AR).
 
For consumers, interconnected packaging can provide added value, bring unique shopping experience and meet consumers' demand for interactive and personalized shopping.
This connection provides a unique experience that makes omnichannel shopping possible.
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Author:

Ms. Lily Yu

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