When the end of the 70s, 8090 became the main consumer group, it has already announced the opening of the Yan value and the economic era of Bige. In such a context, consumption upgrades can be interpreted as: screening out the precise target audience, making consumers willing to pay for high premiums, and cultivating customer loyalty. The era of buying the hanging wire with the small head of the fly has passed. The era of relying on visual packaging design to attract younger generations of consumers and cultivate fans has arrived. This article will introduce you to the creative packaging design of jewelry.
The packaging design of clothing is part of people's visual and objective objects. In addition to conveying information, protection and promotion for goods, it must be rational, practical and aesthetic in design, that is, objectively and fully display goods. The perfect image of intrinsic quality and appearance. Functionality and practicality are the first requirements of most consumers for the quality of goods, while the tasteful design is to create a complete and vivid image of the goods, so that consumers can not only obtain genuine goods, but also produce from the design. Beauty and pleasure.
Packaging design is not only limited to the artistic beautification of packaging, its scientificity is closely related to it, from the brand of the goods, packaging color, packaging materials, packaging technology, etc. must be integrated design, in order to achieve the basic functions of packaging.
With the rapid development of the e-commerce and express delivery industries, the demand for packaging has risen sharply, and traditional packaging materials and structures have been unable to meet the increasingly diverse needs. Customer experience as a service value and brand marketing improvement also requires e-commerce packaging to continue to innovate.
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